IFFCO has joined hands with Singapore-based technology firm, iMandi, and has started a platform for farmers with a total of investment of 80 crore, approx. This ecommerce platform provides an app known as IFFCO iMandi that looks after the needs of 5.5 crore farmers that are already a part of the cooperative.
Apart from this, there is also a web portal crafted for the same purpose, as mentioned by Dr US Awasthi. Email ID, Aadhaar numbers, and mobile numbers can be used to sign up with the portal.
Apart from this, there is also a web portal crafted for the same purpose, as mentioned by Dr US Awasthi. Email ID, Aadhaar numbers, and mobile numbers can be used to sign up with the portal.
iMandi
IFFCO eBazar, the subsidiary of IFFCO, has 26% stake in iMandi. The remainder, that is 74%, is what I-tech Holdings has, along with some other investors. US Awasthi has said that after they spearheaded the campaign throughout India to inform farmers about the use of digital and online transactions, IFFCO came up with the 'IFFCO iMandi' app. It is regarded as the destination for agri produce and inputs, insurance, loans, electronics, FMCG, and many other things.
The founder of iMandi Pte, VK Agarwal, said that USD 12 million were invested in the first phase of the project and a further USD 18 million were added for additional features. Plus, the farmers also have access ro the feature to sell their own produce.
Aim of iMandi
iMandi addresses the needs and requirements of the farmers with the objective of catering to the 55 million farmer user base. It was launched in Chandigarh for working towards the farmer’s community. The app can be easily downloaded from the App Store and Play Store for iOS phones and Androids and can be accessed via www.imandi.in as well.
Features of the app
The app has features for buying and selling, communication features like calling and chat, information or advisory content, and entertainment to keep the farmers more involved.
Farmers can purchase every IFFCO product, such as agro chemicals, seeds, and fertilisers, at discounted rates, and can also opt for free of cost delivery, right to their doors under the agri inputs marketplace.
IFFCO has always worked towards the upliftment of the Indian farmers and with this initiative, they have proved that their consistent efforts for the farmers continue to provide livelihood to countless farmers in India.
