IFFCO and Singapore-based technology firm iMandi join hands to help farmers

IFFCO has joined hands with Singapore-based technology firm, iMandi, and has started a platform for farmers with a total of investment of 80 crore, approx. This ecommerce platform provides an app known as IFFCO iMandi that looks after the needs of 5.5 crore farmers that are already a part of the cooperative.

Apart from this, there is also a web portal crafted for the same purpose, as mentioned by Dr US Awasthi. Email ID, Aadhaar numbers, and mobile numbers can be used to sign up with the portal.

iMandi

IFFCO eBazar, the subsidiary of IFFCO, has 26% stake in iMandi. The remainder, that is 74%, is what I-tech Holdings has, along with some other investors. US Awasthi has said that after they spearheaded the campaign throughout India to inform farmers about the use of digital and online transactions, IFFCO came up with the 'IFFCO iMandi' app. It is regarded as the destination for agri produce and inputs, insurance, loans, electronics, FMCG, and many other things.

The founder of iMandi Pte, VK Agarwal, said that USD 12 million were invested in the first phase of the project and a further USD 18 million were added for additional features. Plus, the farmers also have access ro the feature to sell their own produce.

Aim of iMandi

iMandi addresses the needs and requirements of the farmers with the objective of catering to the 55 million farmer user base. It was launched in Chandigarh for working towards the farmer’s community. The app can be easily downloaded from the App Store and Play Store for iOS phones and Androids and can be accessed via www.imandi.in as well.

Features of the app

The app has features for buying and selling, communication features like calling and chat, information or advisory content, and entertainment to keep the farmers more involved.

Farmers can purchase every IFFCO product, such as agro chemicals, seeds, and fertilisers, at discounted rates, and can also opt for free of cost delivery, right to their doors under the agri inputs marketplace.

IFFCO has always worked towards the upliftment of the Indian farmers and with this initiative, they have proved that their consistent efforts for the farmers continue to provide livelihood to countless farmers in India.

Major Products and Offerings of IFFCO iMandi

IFFCO iMandi is a digital platform that has been launched with an aim to bring all the farmers and cooperatives societies in India into contact. Dr US Awasthi, MD of IFFCO has mentioned that the objective of this portal is to offer a digital platform for communication as well as commerce between consumers and the different cooperative societies of IFFCO, as well as between two societies.

You can register with your Aadhaar card or mobile number and also connect your account to receive notifications and other communication on your email ID. Dr US Awasthi has further stated that this platform is available in 10 major languages to increase the ease of access for the population. These languages are:

• Hindi
• English
• Bengali
• Gujarati
• Marathi
• Punjabi
• Tamil
• Telugu
• Malayalam
• Kannada

Apart from being a digital platform where individuals and societies can come together, IFFCO iMandi also offers a number of products that consumers may purchase from the platform. The most popular of these products are:

Seeds

From 10 g packets to 5 kg bags, there are a number of seeds available at IFFCO iMandi for farmers to buy. The prices have been kept very affordable, and vary based on the seeds one buys.

Bio Fertiliser

Bio fertilisers contain live microorganisms, which help in the growth of a plant by increasing the supply of primary nutrients to the plant.

Plant Growth Promoters

These are substances that help by improving the overall health, growth, and development of plants. Plant growth promoters can either be produced synthetically or can be obtained from biological derivatives. These substances effect improvement in crop, productivity, and quality quite significantly.

Agro Chemicals

The word agrochemical has is a contraction of the term ‘agricultural chemical’. This is a chemical product that is used in agriculture and can refer to a number of products. In most cases however, it refers to pesticides, which include herbicides, fungicides, insecticides, and nematicides. It may also include hormones, synthetic fertilizers, chemical growth agents, etc.

General Insurance

Insurance offered via IFFCO Tokio is also available here. The policies that one can buy from IFFCO iMandi are:

• Janata Suraksha Bima Yojna
• Jan Sewa Bima Yojna
• Car Insurance Policy
• Two Wheeler Insurance
• Accident Insurance
• Pravasi Bhartiya Bima Yojna
• Family Health Protector Policy
• Individual Health Protector Policy
• Overseas Travel Insurance Policy
• Home Suvidha Policy
• Trade Suvidha Policy
• Tractor Insurance

A Brief About The IFFCO Social Ecommerce Application: IFFCO iMandi

IFFCO launched a web portal and social ecommerce application called the IFFCO iMandi in order to connect with the farmers digitally, with a goal to serve them. This initiative is on the same lines as PM Modi’s Digital India initiative and is crafted with an aim to benefit the farmers with the help of digital technologies. IFFCO wants to make a useful contribution to the digital revolution in rural India. With the help of IFFCO iMandi, it caters to over 55 million farmers and strives to become the largest rural ecommerce platform in the country. IFFCO chairman and MD have really gone the extra mile to improve the plight of farmers with this initiative.

IFFCO iMandi is the ideal destination for produce and agri inputs, loans, insurance, electronics, etc. IFFCO chairman and MD believe that this app will completely transform every rural home bit by bit, by impacting and empowering the lives of billions in India. Read on to know more about the features of iMandi:

Features of iMandi

1. iMandi has an access to IFFCO’s 36,000 cooperative societies, 55,000 point of sales, 30,000 warehouses,  and has over 250 million rural consumers at 16000 pin codes.
2. You can download the application from the App store, iOS phones, and Play store and it can also be used on the web. The application also comes laced with valuable advisory content and information for the farmers. Not only this, it also provides entertainment and useful communication to them.
3. IFFCO iMandi’s communication and social features aid people from various regions to establish a connection on one single platform. Users can easily join forums based on different topics. Plus, they will also be able to tell their own success stories and have a dialogue with subject-matter experts to get mentorship on different problems and issues. 
4. With the help of iMandi, farmers are given a chance to sell their own products at very good prices. The app also help the farmers gain access to various financial services like insurance, loans, etc.

Given the huge advantages offered by iMandi, one thing is for sure, that the future of farmers is in good hands.

Top Features of IFFCO Bazar

According to IFFCO MD Dr US Awasthi, IFFCO Bazar had been launched with an aim to connect the cooperative societies in India directly with Indian farmers. Launched by IFFCO, one of the largest cooperatives in the world, IFFCO Bazar has been labelled as an “Indian Cooperative Digital Platform”, and forms a part of the digital initiative and cashless drive announced by the Prime Minister. The main objective of the portal is to provide a platform that allows for commerce and communication between different societies and between consumers and IFFCO and group companies. IFFCO Bazar is available in 10 reginal languages to make it easy for the common man to use. It offers a chance to connect rural India to the rest of the country, without any hassles or hitch.

 

IFFCO Bazar

 
The platform, IFFCO Bazar, as mentioned earlier, is a single digital platform that offers the perfect place where farmers can stay connected with the rest of the country and can also order with ease products and services offered by IFFCO. This provides Indian farmers the chance to pay more attention to and get a better hold of the commercial side of their business.

Salient features of IFFCO Bazar

 
There are several features offered by IFFCO Bazar that help make it a one of its kind platform. Some of those features are:

• Using the Aadhaar or mobile number, IFFCO Bazar offers easy registration processes for individuals as well as societies
• Offers a collective of information about the IFFCO Bazar platform and the schemes offered on it
• Easy access for corporates to information about different member societies of IFFCO
• Information on various business opportunities that are available for individuals and societies with IFFCO and its Group Companies
• Offers single point contact details for queries
• It is also a discussion forum where you can ask questions, share ideas and best practices; it also offers a facility for comments and voting
• It offers opportunities to learn by self, through videos on a number of topics like soil testing, cashless payments, best practices in farming, rearing live-stock, etc.
• There is also an online Mandi where you can find information about probable buyers and sellers for livestock, farm-equipment, and other agri-produce. Here, you can also list requirements as a buyer or seller.
• Buy products and services of IFFCO and Group Companies online
• Get information about future events
• It is available in 10 Indian languages: Hindi, English, Bengali, Marathi, Gujarati, Punjabi, Telugu, Tamil, Kannada, Malayalam

With Free Delivery Schemes and no Minimum Order value for rural parts of India, IFFCO Bazar is all set to empower the farmers of our country to take hold of the commerce side of their business.

Chairman of Rajkot District Cooperative Bank felicitates U S Awasthi

IFFCO Managing Director and Chairman, Dr U.S. Awasthi was in news recently. Dr Awasthi got felicitated by Jayesh Radadiya, Chairman of Rajkot District Cooperative Bank, at Jamkandorana in Gujarat. To grace the occasion, 15,000 co-operators and farmers were present. Co-operators like NAFED Chairman, V.R.Patel and Gujarat State Cooperative Bank Chairman, Ajay Patel had their benign presence over at the prestigious occasion. Plus, various officials of IFFCO were also present at the venue, along with Mr Yogendra Kumar, who is the Marketing Director at IFFCO. The felicitation ceremony took place during the AGM of the Rajkot District Cooperative Bank.

IFFCO is short for the Indian Farmers Fertiliser Cooperative Limited and is among the largest cooperative societies in India. Indian Cooperatives wholly own IFFCO. It was founded in 1967. IFFCO is an amalgamation of 36,000 Indian Cooperatives today. With their help, the organization reaches out to a total of 55 million Indian farmers. IFFCO has had various joint ventures in the past, for example, KIT-Dubai, JIFCO-Jordan, ICS-Senegal, OMIFCO-Oman, etc.
Dr U.S. Awasthi was in the news as he tweeted after the felicitation ceremony on being deeply moved by the gesture.

Dr U.S. Awasthi is a world famous chemical engineer and he has an experience of almost four decades in the industry. All these years, he has worked dedicatedly towards the Indian fertiliser industry. He is known to serve the public, cooperatives, and private sectors of India. Dr U.S. Awasthi has also been in news for enormous efforts made by IFFCO.

The mission of IFFCO is to help Indian farmers taste prosperity with timely supply of superior quality agricultural services and inputs that are highly reliable in nature. All of this is done in a sustainable manner. IFFCO strives to strengthen farmers by focusing on certain democratic and economic aspects. This imparts power and hope to the rural parts of India. IFFCO has undertaken significant activities to uplift the life of farmers in India and continues to do so.

Dr U.S. Awasthi has been in news, where he has toured throughout India to bring farmers and co-operators together on the same platform, so that farmers can further benefit from such a move.

Gender Diversity and How It Can Affect the Corporate Sector

Gender diversity is a topic that been the subject of discussion quite a lot in recent times, and for all the right reasons too. With social scenarios within the country changing positively and people opening up to similar subjects of gender equality and women empowerment, now seems the right time to involve something as important as this into the existing systems.

Gender Diversity and How It Can Change the Society

The term gender diversity refers to just or equal representation among genders. Breaking stereotypes related to women, gender diversity aims at giving equal opportunities to women across various walks of life. Organizations can greatly benefit from this social outlook, especially in terms of management and output. With gender diversity in the picture, firms stand to gain better and fresher skills, improvement in financial performance, better reputation, increase in customer and client base, and so on.

According to studies, there are certain sets of skills that are singular to women and make them better performers than their male counterparts. Among these talents are, intuition, empathy, awareness of the concerns of people around them, good networking capabilities, good understanding of relationships, and so on. These are things that come naturally to women and can have great utility in work.

Furthermore, the dedication and nurturing abilities that women bring along make them great leaders too.

Gender Diversity in the Corporate World

The corporate sector has become alive to the importance of gender diversity with passing time. Various small to big firms in the recent times can be seen opting for gender diversity in their workplaces. Companies are bringing in interesting schemes to promote the subject and to help the womenfolk do better at work. Flexible working hours, crèches for young mothers, helpful workshops, etc. are a few such inclusions that IFFCO employees list down as promoters of gender diversity in the workplace.

As the times change, we need to broaden our mental horizons and acquire fresh thought processes too. It is only when women and men work together that a country can hope to progress in the right direction.

IFFCO Bazar – An IFFCO Initiative That is Transforming Lives

IFFCO or the Indian Farmers Fertilizer Cooperative Limited (IFFCO), one of the largest fertilizer cooperative federations in India, has been in business for over half a century now. Over the years, the organization has not only registered massive growth in business, but also brought about efficient schemes.

3 Initiatives by IFFCO that are Drawing Applause from the Society

IFFCO, India’s largest fertiliser cooperative is known for the good work it has been doing for Indian farmers. IFFCO’s initiatives, led by its MD U.S.Awasthi, have been in news for the right reasons.

Laurels of Dr. U.S. Awasthi - IFFCO Rural Innovation Scholarship and Others

Dr. Udai Shanker Awasthi is the Managing Director & CEO of Indian Farmers Fertiliser Cooperative Limited (IFFCO) India. He is known for his revolutionary work in the Indian agricultural industry. For over four decades, he has been actively working in the fertilizer industry and has set benchmarks with his contributions. 

IFFCO’s New Foray into Agrochemicals

Under the wise guidance of its MD, Dr US Awasthi, IFFCO (Indian Farmers Fertiliser Cooperative Limited) has always been a major player in working towards the betterment of Indian farmers. According to Dr US Awasthi, IFFCO is more than a company; it is a cooperative for the farmers of India, even in the most far flung areas. 

Benefits of Buying Health Insurance at IFFCO Tokio

IFFCO Tokio Insurance, spearheaded by US Awasthi, is one of the most recognized names among general insurance companies in India especially in terms of health insurance plans.

Top 5 Health Insurance Plans offered by IFFCO Tokio

IFFCO Tokio General Insurance ranks among some of the most recognized insurance firms within the nation. Under the able guidance of Dr. U S Awasthi, prime contact in and Director of IFFCO Tokio, the company has recorded tremendous growth and popularity in the very first decade of its existence.