IFFCO launched a web portal and social ecommerce application called the IFFCO iMandi in order to connect with the farmers digitally, with a goal to serve them. This initiative is on the same lines as PM Modi’s Digital India initiative and is crafted with an aim to benefit the farmers with the help of digital technologies. IFFCO wants to make a useful contribution to the digital revolution in rural India. With the help of IFFCO iMandi, it caters to over 55 million farmers and strives to become the largest rural ecommerce platform in the country. IFFCO chairman and MD have really gone the extra mile to improve the plight of farmers with this initiative.
IFFCO iMandi is the ideal destination for produce and agri inputs, loans, insurance, electronics, etc. IFFCO chairman and MD believe that this app will completely transform every rural home bit by bit, by impacting and empowering the lives of billions in India. Read on to know more about the features of iMandi:
Features of iMandi
- iMandi has an access to IFFCO’s 36,000 cooperative societies, 55,000 point of sales, 30,000 warehouses, and has over 250 million rural consumers at 16000 pin codes.
- You can download the application from the App store, iOS phones, and Play store and it can also be used on the web. The application also comes laced with valuable advisory content and information for the farmers. Not only this, it also provides entertainment and useful communication to them.
- IFFCO iMandi’s communication and social features aid people from various regions to establish a connection on one single platform. Users can easily join forums based on different topics. Plus, they will also be able to tell their own success stories and have a dialogue with subject-matter experts to get mentorship on different problems and issues.
- With the help of iMandi, farmers are given a chance to sell their own products at very good prices. The app also help the farmers gain access to various financial services like insurance, loans, etc.
Given the huge advantages offered by iMandi, one thing is for sure, that the future of farmers is in good hands.
